Why Between Two Bottles exists
Giving wine back to the people
The wine world is full of magic — but also full of gatekeeping. More and more bottles disappear into broker circles, private deals, and the secondary market, where prices jump and the original reason for the wine gets lost.
And that’s the point:
Most winemakers don’t craft wines to be flipped. They craft them to be opened, shared, argued about, loved, and remembered. To create moments. Not margins.
BTB is built to protect that intention.
The face behind Between Two Bottles & why I’m doing this
I’m Isabel — and this project is very personal to me.
Let’s be honest: it’s easy to sell rare wine. The hard part is making access fair. For years, I couldn’t afford the Burgundy and Champagne bottles I dreamed of. Not because I didn’t love wine enough — I simply didn’t have the money. And watching prices rise faster than passion is… brutal.
What made it even worse: in many wine shops you only get access to the interesting bottles if you already spend a certain amount. We’re talking thousands of euros. That was impossible for me — and it’s still impossible for a lot of young wine lovers today.
So I built what I wish existed back then: a place where access isn’t decided by status, speed, or connections — but by fairness, curation, and a community of real wine lovers.
How does Between Two Bottles work?
Drops
BTB runs through limited “Drops.” A Drop is a curated wine package built around a theme — sometimes from one single winemaker, sometimes bringing different producers together on purpose.
Allocation
When a Drop goes live, you can apply during a short time window. Once it closes, allocations are made through a lottery, supported by a fairness point system so it’s not always the same people winning. I never keep stock: the wines are only available during the Drop window — and once it’s over, it’s gone.
No flipping
BTB is strictly against flipping. We actively monitor secondary-market activity and may exclude accounts involved in reselling.
Community
Depending on the winemaker’s request, we even stamp bottles and add the end customer’s name to the label — to make sure the wine is opened, not traded. Over the years, we’ve built a strong network within the wine community that helps us identify and keep out repeat resellers.